Hello, I am Danilo Venturi, the director of IED in Florence and the author of Brand Persona.

My expertise is in fashion, spanning strategic branding, curation, creative direction, communication, writing, and education.

With a background in political science and luxury management, my career has been multidisciplinary since the very beginning: from the music industry to pioneering e-commerce, and from concept stores to La Perla lingerie.

During my tenure at Polimoda from 2015 to 2021, I involved the giants LVMH, Kering, and Richemont, as well as the iconic brands Gucci, Ferragamo and Valentino. I fostered pivotal collaborations with industry leaders like Vogue, WGSN, and the CFDA, and engaged with visionaries such as Alber Elbaz, Suzy Menkes, Renzo Rosso, Marina Abramovic, and Rick Owens.

That was an innovative educational model, so much so that Forbes hailed it as The Reign of Error. 

It is important to give back. So, during a break in Miami, I decided to share all my experiences and publish the book Brand Persona, with a foreword by Marco Bizzarri, then President and CEO of Gucci.

Returning to Florence in 2022, I became the director of IED, where we enjoy merging fashion, art, and design, also involving artists like Lucy Orta, Stefan Sagmeister, and Joana Vasconcelos. 

Moreover, thanks to the partnership with Fondazione Palazzo Strozzi, IED hosted the public programs of Jeff Koons, Olafur Eliasson, and Anish Kapoor exhibitions.

I think fashion is made of people even before the clothes they wear, so the latest project I curated is Very Good, a series of video interviews, including Margherita Missoni, Danielle Kwateng, and Diane Pernet, to explore how the sector can shape a better future.

For more information, visuals, and contact details, visit my social media. 

Join me on this journey of creativity!